Thoughtful strategy. Creative execution. Measurable impact.
I'm a marketing strategist with 7+ years of experience building brands, developing integrated campaigns, and driving measurable growth. I combine big-picture thinking with creative execution to help organizations strengthen their presence, connect with their audiences, and achieve meaningful business results.
Selected Work
A selection of marketing strategies, brand initiatives, and creative campaigns developed to build awareness, engage audiences, and support organizational growth.
Recruitment Marketing & Employer Branding
Mosaic Pediatric Therapy
Paid Advertising | Market Research | Brand Recognition | Social Media Strategy
Developed targeted recruitment campaigns combining paid advertising, creative content, and employer brand messaging to reach qualified candidates and strengthen Mosaic's position as an employer of choice.
THE IMPACT
+393% LinkedIn Impressions
+710% Facebook Impressions
+326% Instagram Impressions
Conference Branding & Creative Design
Mosaic Pediatric Therapy
Concept Development | Brand Design | Event Marketing
Developed creative conference themes and cohesive visual identities, translating concepts into engaging branded experiences. Designed custom apparel, promotional materials, booth graphics, and event collateral to strengthen brand recognition, attract attendees, and create memorable interactions.
THE IMPACT
+86% YOY increase in lead captures
+20 Branded swag designs
Mission Driven Marketing & Communications
Families Forward Charlotte
Fundraising | Campaign Planning | Story-telling
Led integrated communications and marketing initiatives to increase organizational awareness, strengthen community partnerships, and support fundraising objectives.
THE IMPACT
186% Grants funding target
180% Event revenue target
+160% Increase in Facebook followers
Consumer Engagement & Local Marketing
Phat Burrito
Social Media Content | Promotional Campaigns | Brand Recognition
Developed creative promotional campaigns and localized marketing initiatives designed to drive restaurant traffic, build customer loyalty, and strengthen community engagement.
THE IMPACT
+$17,400 Attributed sales from email campaigns
44% Average open rate
Strategy. Creativity. Results.
Strategic Marketing
Developing integrated marketing strategies that align with business objectives.
Creative Campaigns
Bringing ideas to life through engaging content and multi-channel campaigns.
Performance & Growth
Using insights and analytics to continuously improve marketing effectiveness.
Brand & Communications
Building cohesive brand identities and meaningful audience connections.